Очень мало людей в России, да и в мире вообще, понимают, как правильно использовать социальные сети для бизнеса (Vkontakte, Facebook и др.). Руководителей пугают странными бюджетами на рекламу и непонятным эффектом. Между тем это на самом деле мощный и практически бесплатный инструмент.

Пошаговое руководство по продвижению в Facebook. Благодаря этой книге-тренингу вы сможете сделать вашу страницу самой посещаемой. В конце каждой части – блок с заданиями, рассчитанный на три уровня подготовки: начинающий, уверенный и чемпион.

В книге отражены ключевые направления для создания и поддержания корпоративных аккаунтов, описаны наиболее типичные ошибки и выстроена четкая стратегия. Это не просто проверенные рекомендации, а руководство к действию. Вы поймете, какие задачи перед собой поставить и как выбрать верные инструменты для их решения.

Чем отличается качественный SMM от того, чем занимаются 99 % компаний? Главным образом тем, что здесь нет места бахвальству размером своей компании, ориентации на количество лайков и прочие «тщеславные» метрики.

Первое руководство по маркетингу в социальных сетях от российского практика. Книга написана на примерах из опыта продвижения в рунете более 700 компаний и брендов. Здесь вы найдете минимум теории и максимум практической информации – кейсы, примеры, пошаговые алгоритмы работы, четкие рекомендации о том, как продвигать ваш бизнес.

В недрах популярных социальных сетей — Twitter, Facebook, LinkedIn и Instagram — скрыты богатейшие залежи информации.

These notes are written to be read straight through, and then referred to afterwards.

Данная книга это самая полная и современная книга оп HTML и XHTML в которой разъясняется работа и взаимодействия каждого их элемента. Книга адресована как начинающим так и для опытных веб-разработчиков.

Web applications are the front door to most organizations, exposing them to attacks that may disclose personal information, execute fraudulent transactions, or compromise ordinary users.

So, you've managed to pick this book up. Cool. Really, I'm excited about that! Of course, you may be wondering why these books have the odd-looking, college notebook sort of cover. I mean, this is O'Reilly, right? Where are the animals? And, really, do you need another series? Couldn't this just be a cookbook? How about a nutshell, or one of those cool hacks books that seems to be everywhere?

iOS 11, Swift 4, and Xcode 9 provide many new APIs for iOS developers. With this cookbook, you’ll learn more than 170 proven solutions for tackling the latest features in iOS 11 and watchOS 4, including new ways to use Swift and Xcode to make your day-to-day app development life easier.

Welcome to the PostgreSQL 9 High Availability Cookbook! As a database engine, PostgreSQL is settling into its place as a reliable bastion of high-transaction rates and very large data installations. DB-Engines recently listed PostgreSQL as the third most popular database software in the world! With such notoriety comes increasing demand for PostgreSQL to act as a critical piece of infrastructure. System outages in these environments can be spectacularly costly and require a higher caliber of management and tooling.

SQL Server Integration Services is a tool that facilitates data extraction, consolidation, and loading options (ETL), SQL Server coding enhancements, data warehousing, and customizations. With the help of the recipes in this book, you'll gain hands-on experience of SSIS 2017 as well as the new 2016 features, design and development improvements including SCD, tuning, and customizations.

There are a lot of good books on SQL, so you can choose for a long time. This is a great guide considers the techniques of database design for mere developers, and methods of optimization of loads for system administrators.

Why spend time on coding problems that others have already solved when you could be making real progress on your Ruby project? This updated cookbook provides more than 350 recipes for solving common problems, on topics ranging from basic data structures, classes, and objects, to web development, distributed programming, and multithreading.

The Quick Python Book, Third Edition is a comprehensive guide to the Python language by a Python authority, Naomi Ceder.

So what exactly is a Python cookbook? It`s a collection of recipes for Python programmers, contributed by Python community members.

This book is not an introduction to machine learning. If you are not comfortable with the basic concepts of machine learning or have never spent time learning machine learning, do not buy this book.

I was learning how to use Laravel 4 more effectively, and found some subjects which I felt were worth sharing. I picked Medium (which later turned out to be a huge pain) and started putting a tutorial together. A few hours later I hit publish...

Yii is a free, open source web application development framework, written in PHP5, that promotes clean DRY design and encourages rapid development. It works to streamline your application development time and helps to ensure an extremely efficient, extensible, and maintainable end product.

This edition has had many new diagrams and tables added, and there are many new in-chapter tutorials, interactive shell sessions, in-chapter exercises, and end-of-chapter questions and problems.

Время от времени я забываю некоторые детали настройки Linux и поэтому сам же часто читаю свой блог. Однако иногда я оказываюсь там, где интернетов нет, а лезть в архивы своего блога долго.

Problem solving with JavaScript is a lot trickier now that its use has expanded considerably in size, scope, and complexity. This cookbook has your back, with recipes for common tasks across the JavaScript world, whether you’re working in the browser, the server, or a mobile environment.

Java 8 is the new kid on the block. Java 7 was a significant but incremental improvement over its predecessors. So much has changed since the previous edition of this book! What was “new in Java 5” has become ubiquitous in Java: annotations, generic types, concurrency utilities, and more.

Over 70 recipes to help you master Kali Linux for effective penetration security testing. Willie L. Pritchett has a Master's in Business Administration.

This is the second iteration of Hacker Playbook (THP). For those who have read the first book, this<br>continuation of this book. The following is an overview of all the new vulnerabilities and attacks that discuss.

Since the first denial of service (DoS) was launched in 1974, distributed denial of service (DDoS) and other DoS attacks have remained among the most persistent and damaging cyber-attacks.

I’ve always had a love-hate relationship when it comes to learning new languages. On the one hand, languages are so fundamental to what we do, that even small changes can have measurable impact.

The book teaches you how to write web applications in Go without using a framework. It is possible to write a webapp without using any framework in Go.

With this book, you will gain valuable and practical knowledge of the latest functionalities of Delphi. Starting with the foundations, you will work on your VCL application, customize the TDBGrid, and configure your runtime class using RTTI.

The book covers all the new features of Delphi 2010 for Win32, from Extended RTTI to new IDE features, from Windows 7 support to the improved DataSnap architecture. This is a brand new book, there is no overlapping material with the Delphi 2007 Handbook and Delphi 2009 Handbook (which you can consider buying along with this book in printed or electronic format).

Что нужно делать: На этой позиции мы видим человека, который с удовольствием генерирует идеи, понимает тонкости работы с соц. сетями и рекламой, и, конечно, имеет классное портфолио.

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